Public Fundraising Symposium
Our Masterclass Day is designed as a full-day learning experience, bringing together three in-depth sessions that build capability across the key foundations of effective fundraising.
When you register, you’ll secure a place for the full day of Masterclasses — allowing you to step back from day-to-day delivery and focus on strengthening the systems, strategies, and leadership that underpin sustainable fundraising outcomes.
These sessions are practical, applied, and grounded in real-world experience — giving you tools, frameworks, and insights you can take straight back into your organisation.
Alcuin Hacker
Module 1: Building and Managing a High-Performing Regular Giving Programme
- Part One: Donor Development & Campaign Management
A step-by-step process for planning, running and reviewing donor development campaigns, including lifecycle integration, data selection, scheduling and KPI management.
- Part Two: Supplier Management
How to procure, contract, assess and develop agency partnerships. Covers structured procurement, performance evaluation, partnership planning and cost transparency.
Participants will receive practical templates and tools to support immediate application.
Module 2: Getting Your Systems Right: CRM, Data & Infrastructure for Fundraising Success
Effective fundraising relies on strong foundations. This masterclass focuses on how the right systems, data structures, and infrastructure enable better decision-making, improved supporter experiences, and more sustainable fundraising outcomes.
Designed to be practical and accessible, this session will help you understand what “fit-for-purpose” really looks like - and how to align your systems with the needs of your fundraising programme.
In this session, we’ll explore:
- What a fit-for-purpose CRM looks like in practice
- Common challenges in CRM setup, integration, and migration
- Data structures that support regular giving, reporting, and insight
- Key considerations when engaging CRM and technology partners
- How systems and data influence outcomes, efficiency, and long-term value
You’ll leave with greater clarity on how to strengthen your systems and data foundations - and where to focus to better support your fundraising outcomes.
Matt Radford | Vulnerable Paths
Module 3: Sustainable Teams: Supporting Fundraiser Wellbeing & Performance
This session will explore:
- The emotional and ethical demands of fundraising roles
- Managing pressure, performance and expectations
- Supporting team wellbeing and retention
- Building sustainable and professional fundraising environments
- This module reinforces the importance of people and culture in delivering effective and ethical fundraising programmes.
